国开26春《商务英语阅读》形考任务2【参考答案】
1. ________may be established based on costs, demands, the competitions’ prices, or some combination of these.
A. Prices
B. Brands
C. Products
2. Marketing, along with its various functions, ______ a crucial role in the modern economy.
A. play
B. playing
C. plays
3. Western multinationals often consider ______ into emerging markets to minimize risks and diversify their portfolios.
A. expand
B. expanding
C. to expand
4. At the end of the road stands a stone building,_________history dates back to the 17th century.
A. Where
B. that
C. whose
5. Most product failures result ___________inadequate product planning and development.
A. of
B. in
C. from
6. A nation’s ___________is the difference between the flow of money into and out of the nation.
A. payment of balance
B. balance of trade
C. balance of payments
7. A product moves through _______ four stages: introduction, growth, maturity, and decline.
A. a series of
B. serial of
C. a set of
8. Under RCEP, tariffs will be ___________on around 92 percent of goods implemented progressively over the next 20 years.
A. unified
B. eliminated
C. pursued
9. You are free to go or not to go___________.
A. as you see
B. as you see fit
C. as you
10. Customers are much less loyal than they ________ be and can afford to chop and change.
A. use
B. used
C. used to
11. Choose the correct word or words from the box to complete the following sentences, and write your choice on your Answer Sheet. (10小题，每小题1分，共10分) A product is everything that one receives in an exchange, including all___________and expected benefits. A firm that does not introduce new products to___________declining products will eventually fail. Market analysis in the online space often leads to___________. Businesses expand internationally to offset the risk of___________stagnating growth in their home country as well as in other countries where they are operating. ___________are typically justified as being needed to protect a nation’s economy, industries, citizens or security. Understanding buying behavior helps marketers ___________how buyers will respond to marketing strategies. Marketing’s___________function is to promote and facilitate exchange. Financial institutions act as___________between lenders and borrowers. ___________analysis studies the ways in which a product or product group is brought to market. ___________is the study of how wealth is created and distributed.
12. You talk with Lola about women’ s changing roles in the Spanish society.
A. PROPER
B. IMPROPER
13. When introducing Lola to your colleagues, you suggest they hug her.
A. PROPER
B. IMPROPER
14. When talking with Lola, you stand close to her to show politeness.
A. PROPER
B. IMPROPER
国开商务英语阅读答案：http://www.open5.net/57162.html
15. When you introduce Lola to your colleagues, it is best for you to call her Lola.
A. PROPER
B. IMPROPER
16. When Lola gives you her business card, you receive it carefully to show respect.
A. PROPER
B. IMPROPER
17. What is the primary reason Western multinationals expand into developing countries?
A. To reduce production costs
B. To acquire newer markets and expand sales
C. To access advanced technology
18. Why are developing and emerging countries attractive to Western multinationals in terms of resource acquisition?
A. They offer advanced technological resources
B. They have large deposits of minerals, metals, and land for agricultural production
C. They provide a highly skilled workforce
19. How do international expansions help companies minimize risk?
A. By operating in multiple countries to diversify political, economic, and societal risks
B. By investing only in their home country
C. By avoiding markets with any form of risk
20. What is one reason Western companies expand into emerging markets despite declining sales in their home regions?
A. To take advantage of lower labor costs
B. To benefit from government subsidies in emerging markets
C. To recoup losses by expanding into other markets
21. Why do many emerging markets and developing countries welcome Western multinationals?
A. To receive royalties and other payments to grow their economies
B. To improve their technological capabilities
C. To reduce their environmental impact
22. Who is the Swimming Programme designed for?
A. Only non-swimmers
B. Only experienced swimmers
C. Both non-swimmers and experienced swimmers
23. How many swimmers must sign up at least for the Beginners’ class to start?
A. 3 swimmers
B. 4 swimmers
C. 6 swimmers
24. The techniques are being applied almost everywhere by big and small firm alike.
25. A nation’s balance of trade strongly affects its balance of payment.
26. Companies are increasingly studying online consumer behavior in order to adapt their marketing strategies to appeal to the Internet purchaser.
27. Every product moves through a series of four stages —introduction, growth, maturity, and decline — which together form the product life cycle.
28. The campaign is clearly targeted at the young.
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